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United Way Offers “Marketing Boot Camp” to Nonprofits
They asked, and Greater Ottawa County United Way responded. In the 2008 Ottawa County Community Assessment produced by Greater Ottawa County United Way and released last September, nonprofit agencies surveyed listed marketing and public relations expertise as one of their most critical needs. So United Way will offer a “The Nonprofit Marketing Boot Camp” on Friday, March 6, from 9:00 to 3:00 p.m. at the Ottawa County Fillmore Street Office Complex in West Olive.
“As the go-to resource for nonprofits in Ottawa County, we tailored this program specifically for the needs of our nonprofit partner agencies, and other nonprofit agencies in the community are welcome, too,” said United Way President Patrick Moran. “Local nonprofit agencies do a tremendous job on shoestring budgets, and this program is designed to help them get the maximum result with limited resources.”
Presenter Tony Rubleski of Spring Lake is the author of two books: Mind Capture: How You Can Stand out in the Age of Advertising Deficit Disorder and Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload. He is a frequent speaker and seminar leader on marketing topics for business executives throughout the United States. The March 6 boot camp will focus on low-cost marketing strategies that produce needed awareness and funding for nonprofits, including how to write effective letters, emails, and media releases that get results and how to use video, blogs, YouTube and Facebook in their marketing mix.
The cost of the boot camp is $119 per person or $159 for two people from the same organization and is strictly limited to 65 participants. The workshop fee includes lunch for each participant, copies of both Rubleski’s books, andone hour of follow-up phone consultation by Rubleski with each organization. Rubleski will donate a portion of the workshop fees to United Way’s community investment fund. To register, email Tracy Plummer at United Way,
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or call her at
United Way Helps County to Get Connected
C-A-L-L 211 of the Lakeshore. Department of Human Services. Greater
What are all these—and more—government and nonprofit agencies? What do they do? Whom do they help? How does it all work?
Whether you’re a human services professional or a private citizen, Greater Ottawa County United Way will help you decode the alphabet soup of agencies and community collaboratives, the work they do and the services they offer, with a workshop entitled “Getting Connected in Ottawa County” on Wednesday, February 25, from 8:00 a.m. to 1:00 p.m. at the Ottawa Area Intermediate School District Educational Services Building, 13565 Port Sheldon Street, (northeast corner of US31) in Holland. The cost is $25 per person and includes lunch. Scholarships are available for parents.
Billed as “a practical and constructive introduction to Ottawa County for human services professionals, community members, agency staff, parents and new residents,” topics include an overview of the county’s history and current population demographics; an introduction to human service organizations and collaborative groups, and helpful tools for accessing services that citizens can use in their jobs and in their lives. Dozens of agencies will be represented at the Agency Fair from 10:00 to 1:00, and workshop attendees will participate in an “interactive agency experience” where they go in search of resources to meet specific needs.
This annual event was previously chaired by the Ottawa County Human Services Coordinating Council and this year is being offered by Greater Ottawa County United Way.
“As the go-to resource for human services in
Registration forms are available at www.ottawaunitedway.org/Advocateor by calling Joyce Bos at Pathways, MI
New Director of Volunteerism Joins Staff
Greater
Volunteerism. Morton replaces Paulina Lawton, who left in December to join the staff of International Aid.
United Way President Patrick Moran said, “We are delighted to have
Morton has served on the front lines of volunteerism in
“I am excited to be back at
Morton graduated from
Community Investment Applications Due
New program applications for community investment funds are due at Greater Ottawa County United Way by 5:00 p.m. on Monday, January 26. They may be dropped off at either the Holland or Grand Haven office.
Current program applications (those that received community investment funds in 2008) are due by Monday, February 2, 5:00 p.m.
Please direct questions to Liz De La Luz Vanderby, Director of Community Impact,
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,
Community Investment Volunteers Sought
Greater
The “Healthy Communities” focus area includes programs that help people meet life’s challenges; “Strong families” includes programs that give families and/or individuals the tools that they need to build and sustain healthy relationships; and “Thriving Kids” includes programs that help children and youth to be successful. Last year approximately 56 volunteers from around
“The community investment process is what helps make
Hillary Hovinga, public relations manager for Herrick District Library, coordinates the Library’s
The community investment process begins with a brief training session in early February. Volunteers are assigned to panels, or teams. There are usually three panels for each focus area; on average, each panel is assigned to consider about seven applications. Each volunteer receives a 3-ring binder containing the applications and agency information to review, along with study materials about
The volunteer time commitment averages about 20 hours over a three-month period. This year, community investment volunteer training is scheduled for Monday February 9 from 5:30-7:30 p.m. at the
United Way officials ask those who are interested in volunteering in the process to contact
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